Our Story

PremiumBrands exists because I want founders to have access to names I would be willing to build on myself. I look for a name that can carry a serious business before its first product has a long history behind it. SEOMap belongs in that collection because it gives search work a useful organizing idea. It puts the field and the route forward in the same short introduction.

What stayed with me from a change of name

In 2007, I acquired the press release distribution business running on i-Newswire.com. I secured iNewswire.com in 2013. In February 2015, after more than a year of negotiating and consulting SEO professionals, I moved that business to Newswire.com. The decision involved an operating company, a team and the practical work of changing the address people used to reach us.

The morning of the switch, a prospect told one of our sales agents, “Oh yeah, Newswire.com. I've heard of you guys.” That was impossible. The moment stayed with me because it showed how much an introduction can carry before a sales conversation gets into the details. It did not replace the work. It gave that work a different name to stand behind.

That history is part of why I think about names early. I have built online businesses, and OnlineBusiness.com is part of that continuing work. The lesson I bring to PremiumBrands is a practical one: consider the name while the company is still deciding what it wants to become, when the website, email addresses and sales material can all begin in the same place.

The question behind the collection

I bought PremiumBrands.com before I had a plan for it. Premium names matter to me, and waiting could have cost me the chance to use that one. By now, it could be with someone building on it and no longer available. I did not need a finished operating plan to recognize a name I wanted the option to build around.

That is also the test I use for the collection: would I build on this? The names I have not built on yet are the ones I am open to selling. It is a different way to look at a list of available addresses. I want to be able to picture the founder, the first useful offer and the conversation in which the name gets said aloud.

With SEOMap, I picture a founder bringing order to complicated search work. There may be a product full of findings, a consultancy working with an engineering team or a reporting system that connects locations. The initial scope can be small. A useful route through one specific problem is enough to give the first release a clear job.

Start with the name you can keep

I question the fix-it-later mindset: use a temporary name now and upgrade after the business has made it. At that point, the name is already in email addresses, proposals, sales decks and customer conversations. Changing it becomes another project, and the preferred name may no longer be available. I would rather make that decision while the identity is still being formed.

AI has made more of the building process accessible. In my view, that puts more weight on a name that can stay recognizable while the underlying product changes. A feature can be reproduced; a company can keep putting its own work behind one address. For a founder starting in search, SEOMap is a name with enough room to stay as the work grows.

A great name won't save a bad business. The product, the delivery and the way people are treated still have to earn their place. I see the name as a head start and a decision the founder can make before the first proposal leaves the business.

If SEOMap is the right name for your plans, the next step is a conversation with PremiumBrands. If a different name is the one you want, I can help with acquiring a name outside the collection. Both doors begin with what you intend to build. A premium .com is a trust shortcut.